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Johanna Poblete
Storyteller
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johannapoblete
Feb 1, 2015
9 min read
Tell your story
How to get the attention of the press and reach your target audience.
johannapoblete
Oct 1, 2014
3 min read
Brand conscious
Why retailers need to think "beyond the box" when it comes to branding.
johannapoblete
Jun 1, 2014
11 min read
Icons
Survival of the fittest as taught by the brands that have lasted generations.
johannapoblete
Apr 1, 2014
11 min read
The 10 rules of good packaging design
Good design sells.
johannapoblete
Aug 20, 2007
6 min read
Store layout and design: When selling becomes storytelling
The merch are only half the story.
johannapoblete
Aug 6, 2007
5 min read
Branding the bands: mixing music with fashion
Filipino bands build their branding from head to toe to “be the trendsetter, as opposed to just following the trend."
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